Our Story
We all have a story and so here is mine. LYFER started a long time ago when I was dropped off at West End II with a "POS" surfboard I bought from my middle school health teacher. The walk to the jetty took forever and I did not know how to surf; at all! When I got down to the jetty I couldn't believe that I was still in NY. The water was a clear blue, the waves were small but perfect and plus; they just kept coming all day. I was instantly hooked. I eventually taught myself to surf and pretty much lived at the beach from 19988 -1992.
Hitch hiking home from Gilgo Beach, venturing to the Rockaways at Beach 31st or 92nd, strolling over to Lincoln Blvd. during Hurricane Bob or hanging at West Lido all day during flat spells was just what we all did. I remember the big days in the late 80's, the video shoot of the song "Wiggle It" on the sand at West End II and who can forget the Greek Fest every year. Those were the most carefree days in which I would doodle surf inspired logos all day at school and dream of one day having my own surf inspired brand/logo.
A few things have interrupted my quest. A successful high school wrestling career, a stint playing college soccer and lacrosse, an associate's degree, bachelor's degrees and master's degree, 20 years of teaching high school and coaching high school sports and a crazy little 6 year old girl; which collectively I call my life. So now it all has boiled back down to those surf inspired doodles I used to draw and still dream about.
LYFER is a small grassroots start up lifestyle brand based out of Long Island, NY. We specialize in decals and stickers that look great on your vehicle, boat, RV, ATV and any board or boards you ride. We are grateful for the opportunities Mother Nature has provided and are forever committed to the various active lifestyles we all explore both on land and sea.